NEW MTECH

The New Identity for Mtech Communications Plc.

Client: aaaaa
Date: 2015-10-08
Services: Website Design, UX

Brief

Empowering the Mobile Generation.

Mtech Communications Plc is Africa’s leading mobile content and media interactivity provider. Its’s investment in mobile application technology has enabled the company to successfully implement projects in the design,installation and integration of developed applications as well as provide support. Mtech is an insights-driven, digital and media content provider, focused on improving the way organizations reach and connect with consumers.

Strategy

The overall strategy was to take an end-to-end approach to refreshing the brand.

This involved an audit of all existing collateral as a starting point for the project. An understanding of which then allowed us to concentrate on bringing the values out in all materials, changing the tone-of-voice to reflect the new character and ethos of the company, and creating a set of brand assets that captured the true essence of what it means to work for, and with, Mtech.

Deliverables included
-Website, Brand guidelines, Master brochure, Culture booklet, Business cards,
Staff ID’s, Office branding, Advertising

master slide 1 resized
mtech5
drinks22
menu_image-projects