Redefining Corporate Brand Image for one of Africa's largest independent energy trading and development- focused companies.

SISA Holdings is the backbone of the development-focused industry with major operations in Africa.

SISA Holdings provides a complete range of high quality services in various industry areas, covering different aspects of securities, trade, commodities, mining, infrastructure, project management, consulting, marine, oil and gas midstream development and energy.

Companies under management include:
– SISA Infrastructure and Properties
– SISA Trade and Mercantile
– SISA Direct
– Minerals Mines Metals Resources Africa
– Lagoon Paradise Electric

Hook and Cannon was commissioned to create a refresed brand identity for both SISA and all its companies.

Visit Website
Client: Sisa Holdings
Date: 2016-05-24


Keeping the SISA brand as clear, consistent, and cohesive as possible was crucial to telling the story in a clear and compelling way.

Our goal was to provide the company with the visual and editorial tools to articulate and express all that defines and distinguishes it. Subsaharan Integrated Services Africa (S.I.S.A) Holdings is a development focused operating business with activities In Africa. Core competencies are along the lines of delivering proven services in project management and consultancy service provision.

The new identity communicates the characteristics of a “progressive and development-driven African brand”. This is the foundation of the Brand Essence. The creative idea behind the new identity was birth from the old logo.
The “A” of SISA acted as a support for the outline of the African Map. However, the typeface, colour pallette and complexity of the logo did not work for us. Thus a reconstruction began.


We were commissioned to redesign the Sisa Group identity with the aim of repositioning the business to attract a more affluent audience.

The reconstruction of the logo: the main concept was bringing the logo into the 21st century by simplifying the Map and choosing a typeface that worked in favour of the integration. We changed the typeface to a smoother rounded font that worked well with the outline of the Map.

The Brochure: A sophisticated colour palette, quality photography and luxurious print finishing combine to create an elegant and accessible new identity.
A Brand Manual was also created to understand the important assets of the brand. Consistency is key when executing corporate branding.
The Manual helps to ensure the company is always properly represented across all media

Deliverables included:
Company Brochure, Website, Brand Manual, Poster prints, Stationery.

Brand Development, Editorial, Web Development, Copywriting, Print Design